Is BT losing customers?

Written by Admin | Last Updated: July 2026

Yes, BT Group has experienced notable subscriber line losses across its traditional broadband and consumer divisions, driven by intense competition from alternative network builders, aggressive rival pricing, and a softer overall domestic market. The company has witnessed hundreds of thousands of broadband customers migrating to competitors over successive quarters. While management continues to expand its high-speed full-fibre customer base through Openreach and emphasizes connection quality, defending market share against agile alt-nets and budget-focused broadband providers remains an ongoing operational challenge for the firm.

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