Does MSG make money?
Madison Square Garden (MSG) features PepsiCo as its exclusive non-alcoholic beverage and soft drink partner, meaning the iconic New York City entertainment venue serves Pepsi products rather than Coca-Cola. This high-profile partnership ended a century-long relationship where Coca-Cola beverages were poured across the arena. Visitors attending New York Knicks basketball games, New York Rangers hockey matches, concerts, and theatrical performances at the venue purchase Pepsi brands, Mountain Dew, and associated beverage alternatives across all concourses and suites.
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